Search engine optimization (SEO) is all about backlinking, or links pointing back to your website and its pages. Backlinks, URL's pointing back to one or more of your sites, are a major SEO ranking factor. Because they are such an important SEO ranking factor, however, they are also an integral part of your search engine optimization strategy. In the end, the more quality backlinks you have pointing to your website, the better your website's ranking--specifically, the sites that are being directed to through your backlinks.
While some SEO strategies are more focused on specific keywords or phrases, others are more general in their focus, and work towards building a strong foundation for your search engine optimization strategy. One popular strategy for building backlinks is to submit to article directories. Not only are these article directories a great source for backlinks from high-ranking websites, but they are also great for your search engine ranking, since they are often ranked by Google according to their popularity and quality of the articles. Not to mention that many of these sites are very willing to publish your link so that you can gain backlinks to yours as well.
Other backlink building techniques include writing blogs and articles on related subjects and submitting them to various article directories. The backlinks on your blog or articles will be visible to readers when they click on your URL and view your page. This method of getting backlinks for your website is also effective at building up your ranking in search engine results. Again, these types of sites are often ranked by Google as a result of their popularity and quality of content, and they are willing to publish your backlink on their site if you ask them to.
You can also create more effective backlinks by submitting to directories that have specific themes or topics in which you have experience, expertise, or knowledge. For example, many article directories offer categories of articles about particular topics, and they are usually created by experts or professionals with years of experience in their particular field. Some article directories also offer categories for specific keywords. By using these particular categories as the basis for your articles, it's not only possible for you to create some high quality backlinks, but you can also make them appear to be more authoritative, giving them more value in the eyes of search engine bots.
Lastly, there are a number of free directories that you can submit to, such as Squidoo, EzineArticles, and other places that offer article submissions to improve search engine rankings in their respective niches. These free directories allow you to build backlinks through links to your articles and website, since these sites have no cost involved. However, there is usually a small fee associated with using them, because they are able to get you a higher page rank and they are able to show them to more search engines and visitors. If you use the free directories to rank highly, it makes sense to pay the fee for the privilege to use them.
Search engine optimization is a difficult thing to master, but it is not impossible. It takes time and effort to get the information, which is why it is advised that you practice, learn and grow at it slowly. Using effective backlinking in SEO is vital for your search engine optimization strategy. The more links you can establish back to your website, and the more effective your website and SEO, the greater your chances of gaining traffic and higher search engine ranking.
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